Do you want a culture you can be proud of?

We help growing companies to create a people experience that reflects their brand, values and purpose
Growing your business? Here's everything you need to know about People and Culture
Funky girl pulling a happy smiling face with "peace" fingers
Play button
Matt and Bee, Co-Founders, sat side by side: video thumbnail
Bee Heller in action talking to different groups of people sat around tables

How we can help...

At The Pioneers, we work with start-ups, scale-ups and small businesses who really care about their people and culture.

We help in two ways...
The Product side of People Ops: helping companies to create the building blocks of their people experience.
And the Human side of People Ops: if you don't have an in house People expert, we can provide an experienced People Partner who can coach and advise your managers and work with leaders to shape your people strategy.
Chat to us about our People Partner Service

Our People Products...

Think of our people products like the building blocks of your employee experience

We start with a templated approach that's based on our expertise and experience, but we then adapt this blueprint so it fits with your brand, strategy, culture and values

This means we can design, build and integrate our products into your existing HR processes and tech stack in just 4 weeks, so you can fix problems quickly and move on...
Easel icon

Purposeful design

The first step: understanding your unique purpose, brand values and character; mapping your culture and the design principles of your people experience
Computer screen

HR Tech Strategy

The foundation of a great people experience is your HR Tech stack. We can help you identify the tech that best fits your culture and strategy and then build automations, connect APIs and integrate new applications so they actually work!
Circle with network lines

Organisational design

As you grow, the shape of your organisation needs to evolve. Our org design experts can help you define your teams and structure and then help you manage the transition so everyone is clear about their role.

Employer branding and talent attraction

Are you struggling to attract the best candidates? We can help you define your target personas, employer brand and value proposition. Then we'll translate this into the content journeys you need to attract and convert candidates.
Checklist icon

Talent selection

If you care about your culture then who you choose to hire really matters. We can help you implement a more objective, evidence based approach to assessments and interviews. And we can train your hiring managers and automate the process to improve your speed to hire and candidate experience.
Bus icon


Welcoming new people into your company is a real 'moment that matters'. We can automate all the boring stuff - contracts, compliance and set-up admin - to improve consistency and save you time. But we can also help you create an onboarding experience that makes new joiners feel like they belong and gets them up to speed as quickly as possible.
Hand with coins icon

Rewards, benefits and salary benchmarking

If you care about your people, you shouldn't take their loyalty for granted. We can help you develop and implement a reward strategy that reflects your culture and values and enables you to retain the people you need to keep growing.
2 people silhouette icon

Performance management

Is it time to put a bit more structure around managing  performance? We can help you find an approach that fits your culture. We can automate the process to ensure consistency; and we can train your managers so they can have effective and informed conversations, with clear goals and feedback that supports people's development.
Speech bubble icon

Employee surveys

Creating the right feedback loops is critical to maintaining a healthy culture. We can help you design the right survey for you and then automate the deployment and follow-up process so the insights you generate aren't wasted.
Rainbow icon

Diversity, equity and inclusion

Do you want to take a data-led and evidence based approach to improving DE&I within your company? If so, we can help with DE&I products that feel appropriate for your organisation and stage of growth.
World icon

Remote and hybrid working

Are you struggling to find the right ways of working for your hybrid or remote team? We can get you started on the right track with the tech, documentation and communications practices you need.
Speech bubble with question mark

Something else...!

Want some help with a different people challenge? If we can't help, we almost certainly know someone who can.
Give us a call

Discover the secret to a great people experience at scale...

Are you growing through about 100 people?

Do you want a people experience that feels coherent, where the work flows and where people feel engaged, focused and energised?

Then you need to start thinking about your people operating system.
Download the peopleOS playbook
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
"One right way" poster

Chantal Wilson

Head of People
Honest Burgers logo
"If you really believe in the importance of people and if you want to create a culture that sets you apart, you need to work with The Pioneers. They bring this magical mix that stretches your thinking and helps you to build groundbreaking stuff really quickly, while keeping you laughing along the way."

Faye Hance

Head of People
"The Pioneers have helped us to design and test an on boarding experience that’s true to our brand, but also completely focused on the needs of our crew members and managers… and we’ve done it in a way that allows us to continue to improve and to demonstrate the value to the business."
Laura Smith
Head of HR & Community
"I really value The Pioneers’ thought leadership and innovative ideas, that make People & Culture feel progressive and inspiring – something that ‘HR’ has been behind the curve on for many years."
Trade Ledger logo
Funky person on bright neon rainbow background with happy giant helium balloons

What makes us different...

Magnifying glass icon


We can help you see round corners and spot the opportunities others miss
Tools icon


We get results because we build the products that translate your aspirations for your culture into the reality of your people experience
Mountain icon


If you want to create a culture that sets you apart, you need to work with people who'll give you the challenge and confidence to forge your own path

Some of the companies we've helped along the way...

Five Guys logoPanaseer logoM2A Media logoSpill logoPizza Pilgrims logo
Luke logoBubble logoHonest Burgers logoAvantia Law logoFunding Circle logo
TSK logoSilverstream logoGHCO logoLuksoTrade Ledger logo
Book icon

Our Insights

Growing your business? Here's everything you need to know about people and culture

If you’re the founder, CEO or People Director of a start-up that’s looking to grow, your success now depends on your culture. If you don’t get it right, more people will just = more problems. (Read more)
Read the article